"There is not a single page of this book from which I did not learn something valuable!"
Jeffrey Moussaieff Masson, author of When Elephants Weep: The Emotional Lives of Animals and The Pig Who Sang to the Moon: The Emotional World of Farm Animals
Contents Shannon Keith, attorney and producer of Behind the Mask, discusses direct action
"This book is packed with tips and advice that will help all of us become better advocates for animals.
It will help us take our own compassionate lives and multiply them exponentially by reaching out more
effectively and influencing other people."
— From the Foreword by Bruce Friedrich
Chapter 1 — Animal Tracts: Leafleting
Advice from Vegan Outreach, HSUS and other experts on where, when and how to make the most of leafleting.
Read an excerpt
Chapter 2 — Animal Writes: Letters, Opinion Pieces & Articles
Editors and activists from around the globe explain how writing can achieve the maximum impact for animals.
Chapter 3 — Animal Talk: Tabling
Learn what attracts people to a table (or stall), effective tactics for speaking to the public, what every table should have, and more!
Chapter 4 — Animal Attractions: Protests & Demonstrations
One of activism's most misunderstood and misused strategies demystified.
Chapter 5 — Animal Friendly: Food as Outreach
From feed-ins and food fairs to cooking classes and workshops, all you need to know about using delicious vegan food to expand awareness and win over skeptical meat-eaters!
Chapter 6 — Animal Pharm: Corporate Campaigning
Targeting restaurants, dining halls, governments, and companies large and small.
Chapter 7 — Animal House: Sanctuaries, Shelters & Rescue Centers
Interning, volunteering, and other opportunities for working directly with animals.
Chapter 8 — Animal Planet: The Global Reach of Multimedia
Using radio, television, the Internet, free advertising, films, videos, and more to speak up for animals.
Chapter 9 — Animal Liberation: Direct Action
Open rescue, covert rescue, and undercover investigations.
Chapter 10 — Animal Law: The Legal System
Making legislation and lobbying work for animals, as well as advice for surviving arrest and incarceration.
Chapter 11 — Animal Care: Activists Are Animals Too
Coping with the guilt, stress, anger, grief, and frustration often associated with putting your compassion into action.
Appendix A: Recent Milestones for Animals
Appendix B: Eleven Things You Can Do TODAY to Help Animals
Appendix C: Know Your Rights
Appendix D: Resources
Advice from Vegan Outreach, HSUS and other experts on where, when and how to make the most of leafleting.
Read an excerpt
Chapter 2 — Animal Writes: Letters, Opinion Pieces & Articles
Editors and activists from around the globe explain how writing can achieve the maximum impact for animals.
Chapter 3 — Animal Talk: Tabling
Learn what attracts people to a table (or stall), effective tactics for speaking to the public, what every table should have, and more!
Chapter 4 — Animal Attractions: Protests & Demonstrations
One of activism's most misunderstood and misused strategies demystified.
Chapter 5 — Animal Friendly: Food as Outreach
From feed-ins and food fairs to cooking classes and workshops, all you need to know about using delicious vegan food to expand awareness and win over skeptical meat-eaters!
Chapter 6 — Animal Pharm: Corporate Campaigning
Targeting restaurants, dining halls, governments, and companies large and small.
Chapter 7 — Animal House: Sanctuaries, Shelters & Rescue Centers
Interning, volunteering, and other opportunities for working directly with animals.
Chapter 8 — Animal Planet: The Global Reach of Multimedia
Using radio, television, the Internet, free advertising, films, videos, and more to speak up for animals.
Chapter 9 — Animal Liberation: Direct Action
Open rescue, covert rescue, and undercover investigations.
Chapter 10 — Animal Law: The Legal System
Making legislation and lobbying work for animals, as well as advice for surviving arrest and incarceration.
Chapter 11 — Animal Care: Activists Are Animals Too
Coping with the guilt, stress, anger, grief, and frustration often associated with putting your compassion into action.
Appendix A: Recent Milestones for Animals
Appendix B: Eleven Things You Can Do TODAY to Help Animals
Appendix C: Know Your Rights
Appendix D: Resources
Jenna Calabrese distributing leaflets on veganism.
Photo courtesy of Vegan Outreach.
Photo courtesy of Vegan Outreach.